East of England Co-op

The Sourced Locally initiative started in 2007 after discovering that South American asparagus was being sold in stores mere miles away from fields full of the British crop, and after partnering with local farmers sold a staggering 33,000 bundles in the first season.

Sourced Locally works with over 100 supplier partners who stock their stores with over 2,500 different products; from fruit and vegetables to meats, fish and fruit juices.